friends of the brand
diego benaglio
Diego Benaglio is one of Switzerland’s most successful football goalkeepers. As a former captain of the Swiss national team, he represented his country at three FIFA World Cups and UEFA Euro 2008. A Bundesliga champion with VfL Wolfsburg and former AS Monaco goalkeeper, Benaglio is widely regarded as one of the greatest goalkeepers in Swiss football history. Today, he remains closely connected to the game as a member of the supervisory board of VfL Wolfsburg and as a football expert for Swiss television.
ardon jashari
Ardon Jashari is a talented football player from Switzerland. He has made it to the national team and represents his country at an international level. Recently crowned as the best player in the Belgian league, Jashari made a high-profile move in August 2025 to join the prestigious international club AC Milan.
Janis Moser
Janis Moser is a talented ice hockey player from Switzerland. He has made it to the national team and represents his country at an international level. After starting his NHL career with the Arizona Coyotes, Moser made a high-profile move in 2024 to join the prestigious Tampa Bay Lightning, where he continues to shine as a defenseman.
zian
Zian, born as Tizian Hugenschmidt, is an emerging musician from Basel, Switzerland. Under his stage name Zian, he is making a name for himself in both the Swiss and international music scenes, developing his unique style.
Sofia Milos
Sofia Milos is an established Swiss actress and model. She has made a name for herself in the entertainment industry and also lives in Los Angeles.
Matteo Wasescha
Matteo Wasescha is a promising Swiss-Italian actor and model. He has taken the leap across the Atlantic and now lives in the film metropolis of Los Angeles, where he is working on his international career.
Kyle Tomlinson
Kyle Tomlinson is a singer who auditioned for Series 8 and Series 11 of Britain’s Got Talent, receiving the Golden Buzzer from David Walliams after his second audition and placing the highest vocalist in 2017 as well as being a runner up on the TV series ‘Got Talent - All stars 2023. Kyle has performed for royalty all over the world such as, Queen Elizabeth II, Princes and Sheikhs just to name a few.
Veronica Fusaro
Veronica Fusaro, a Swiss singer-songwriter with a powerful voice, blends alternative pop with soul and rock influences. Her debut album All the Colors of the Sky (2023) reached No. 5 on the Swiss charts and impressed both fans and critics. With over 500 performances, including Glastonbury and Montreux Jazz Festival, she captivates audiences with her striking stage presence.